Tax postcards: A gentle reminder

June 23, 2024



In a bid to encourage individuals who have neglected their income tax returns for several years, the Dutch Tax Office (Belastingdienst) is set to distribute 5,000 postcards over the coming weeks. The initiative aims to gently remind recipients to complete their tax filings, even though it may not be compulsory for everyone. This approach seeks to lower the threshold for taxpayers to engage with the Tax Office and prevent potential financial difficulties. 

Previous campaign shows promise

This is not the first time the Tax Office has reached out in this manner. Last year, a similar campaign saw 1,500 individuals receive a contact card. Out of these, nearly 500 subsequently filed their tax returns, highlighting the initiative's success. Recipients provided positive feedback, with one individual expressing relief, stating, "This was a lifeline for me. I had stacks of unopened blue envelopes at home because I was afraid of their contents." 

Encouraging feedback

The positive outcomes from last year's campaign have encouraged the Tax Office to expand the program. Marieke Wagter, the program manager for early intervention at the Tax Office, explained that the cards help lower the barrier for people to make contact. "The choice of when and how to contact us is left to the individual. Some reached out immediately, while others took several months," she said. 

Targeted outreach

The postcards are aimed at a diverse group of individuals who have not filed their tax returns for two to four years. According to a spokesperson, the traditional blue envelopes often evoke anxiety, which the postcards hope to alleviate. "We understand that some people may fear receiving a blue envelope," she noted. The postcards are designed to be less intimidating, providing a phone number, website link, and QR code to facilitate easy contact. Those who reach out will be connected with a Tax Office specialist trained to offer guidance and support.

Flexible contact options

The new postcard includes options for recipients to book a personal appointment online at their convenience, emphasizing flexibility. "We want to give people a gentle push to seek help from the Tax Office sooner," added Wagter. This initiative reflects the Tax Office's commitment to making the tax process more approachable and supportive for all citizens.